Four deliverables, each built for a specific audience and job. The same brand — voice, lexicon, channel playbooks, visual identity, and compliance guardrails — expressed in the format each reader needs. Open any asset below.
All assets are version 1.8 (May 2026). Two of the four come in more than one file format; pick whichever fits how you plan to use it.
The Brand Book
The designed, comprehensive reference for the entire brand system. Thirty-nine landscape pages covering the category position, the 70/30 voice, the full lexicon, channel playbooks, visual identity, compliance, and the production pipeline. Read this end-to-end to understand how Blood Sugar Friendly works.
The LLM Brand Guide
The prescriptive, machine-readable version of the brand system, engineered for the BSF Social app and any LLM producing BSFN content. Its centerpiece is a copy-paste system prompt block that calibrates a model to the brand's voice and compliance rules in a single paste. Rules over inspiration — concrete do/don't pairs, banned-word lists, channel specs.
The Agency Brand Guide
A single-page web reference built for external agencies, freelance designers, copywriters, and video editors. The same rules as the internal guide, formatted for quick project-side lookup with sticky navigation. Hand this to any outside partner so they can produce on-brand work without a back-and-forth.
The Investor Deck
A sixteen-slide presentation that frames the brand system as a competitive moat — voice, lexicon, channel playbooks, and compliance posture as operational infrastructure that compounds over time. Built for fundraising, partnership, and distribution conversations.