Five deliverables, each built for a specific audience and job. The same brand — voice, lexicon, channel playbooks, visual identity, compliance guardrails, and now AI image-and-video direction — expressed in the format each reader needs. Open any asset below.
All assets are version 2.0 (May 2026). The Brand Book, Investor Deck, Agency Guide, and LLM Brand Guide remain at v1.8 content (carried into this folder unchanged). The AI Image & Video Brand Guide is the new v2.0 addition.
AI Image & Video Brand Guide. A single companion document that codifies the BSFN visual system for generative tools — six photographic modes, the nine product-color anchors, lighting languages, video direction, and the universal negative-prompt block that encodes every v1.8 ban (no text/logos in image, no before/after, no white lab coats, no gauges, no clinical staging).
The Brand Book
The designed, comprehensive reference for the entire brand system. Thirty-nine landscape pages covering the category position, the 70/30 voice, the full lexicon, channel playbooks, visual identity, compliance, and the production pipeline. Read this end-to-end to understand how Blood Sugar Friendly works.
The LLM Brand Guide
The prescriptive, machine-readable version of the brand system, engineered for the BSF Social app and any LLM producing BSFN content. Its centerpiece is a copy-paste system prompt block that calibrates a model to the brand's voice and compliance rules in a single paste. Rules over inspiration — concrete do/don't pairs, banned-word lists, channel specs.
The Agency Brand Guide
A single-page web reference built for external agencies, freelance designers, copywriters, and video editors. The same rules as the internal guide, formatted for quick project-side lookup with sticky navigation. Hand this to any outside partner so they can produce on-brand work without a back-and-forth.
The Investor Deck
A sixteen-slide presentation that frames the brand system as a competitive moat — voice, lexicon, channel playbooks, and compliance posture as operational infrastructure that compounds over time. Built for fundraising, partnership, and distribution conversations.
The AI Image & Video Brand Guide
How anyone — internal designer, agency, freelancer, or generative AI tool (Midjourney, Sora, Veo, Runway, Firefly, ChatGPT image generation) — produces on-brand still images and video for Blood Sugar Friendly™. Six photographic modes with tool-agnostic prompt templates, the nine product-color anchors, five lighting languages, composition principles, video direction, casting direction, the campaign-lock pattern for series consistency, and a universal negative-prompt block that encodes every Brand Guide v1.8 ban. Drops directly into the existing brand guidelines as a new section.